The article by Mark Trumbull provides a shocking statistic for its readers. Kay Hagan and Thom Tillis have been on pace to spend over 100 million dollars in ad campaigns to win the hearts of North Carolina. This would be the most expensive race in senate history. The candidates have already spent 11 million dollars themselves and 70 million has been spent by their sponsors. They are already approaching the previous North Carolina record of 77.3 million set by Scott Brown and Elizabeth Warren.
The race is neck-in-neck therefore the candidates view the ludicrous ad campaigning as necessary. They are spending the ads in order to inform the citizens of the faults of their running mates and their own accomplishments.
I can only hope that the ads produced by these sponsorships and spending contain true information.
All of the above information is found at the following link:
http://www.csmonitor.com/USA/DC-Decoder/2014/1021/North-Carolina-on-track-to-have-costliest-Senate-race-ever
It seems crazy to me that people spend that much money campaigning. I think that all of those funds could be put to much better use. Hopefully people will be able to see through all of the campaigning to choose the right candidate for the job!
ReplyDeleteI think that the general public believes and trusts campaigning strategies because they are easier to understand than the candidate's actual stance on politics. Since people don't understand politics, they understand ads.
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